Does your website have a job description

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Hello everyone and thank you for stopping by!
I attended a Manitoba Executives Group meeting yesterday and I had a blast! I met new people and re-connect with colleagues that I haven’t seen in awhile.

While mixing and mingling I met Arnold from Constant C. While we were swapping stories I found out Arnold is a Tech guy I thought great! My kind of guy. A little more chatter and we came across the topic of websites and how many of them don’t have a clear direction of what it should be accomplishing for the business.

Many sites out there exist because they look pretty but will pretty win over your next client? Maybe, but without a clear path or game plan you business may be suffering because of your pretty website. Arnold then came up with a brilliant idea “A website should have a job description” I was speechless. When I came home I had to sit and write this blog article based on Arnold’s idea. Thank you Arnold!

Does your website have a job description?

Is your website doing the job it was hired to do? Does your website help you generate leads? Do you have an online community of loyal followers? Do you know what the job description for your websites should be? If you have answered no to any of these questions don’t worry you’re not alone. Many businesses are faced with the same problem; they have no clue what the job description for their website should be or how to create one.

In this article I am going to help you develop a job description for your site and reveal to you the job description for the Media website.

First, let’s start by thinking about why your website needs a job description. In fact let’s just drop the “website” for now and let’s focus on the term “job description.”

A job description as defined by “Business” is a broad, general and written statement of a specific job, based on the findings of a job analysis. It generally includes duties, purpose, responsibilities, scope and working conditions of a job along with the job’s title, and the name or designation of the person to whom the employee reports. Job description usually forms the basis of job specification.

In other words a job description is a set of instructions on how to accomplish and report back your assigned task.

Now that we have a clear understanding of what a job description is, let’s apply it to your website. Let’s begin by changing the way you think about your site. Imagine your website as a living breathing person. You have hired this person to accomplish a goal for your business. This goal can be to generate more leads for your business or entertain your prospects/clients, or to stay top of mind etc… Without a clear understanding of what the job description should be for this person it will be really hard for this person to accomplish a goal.

So the question arises what should be in a website job description? The answer is not as simple as the general question because every business is unique. However, don’t despair I am going to give you a simple guide to help you build a job description for you website.

Our guide to creating a job description for your website

  1. What do you want your website to accomplish? (Eg. Generate leads, Entertain, Inform, Build rapport, all the of the above, etc..)
  2. Figure out the purpose of the website by talking with your client base and asking them what they would like to see on the site. This can include anything from industry articles, blogs, how-to videos, audio interviews, promotions etc…
  3. Establish responsibilities, who will be in charge of keeping the site up-to-date with current fresh content for your audience to absorb, share and distribute?
  4. How will you measure your success? Will you use Google Analytics or software like our All-in-on online business solution powered by Adobe?

When I created the Media website I focused on 2 aspects of the business. 1. Keep my current clients up-to-date with the industry trends and strategies and 2. Help small business with tight budgets improve their online visibilities. So the Media job description looks something like this.

  1. What do you want your website to accomplish? The Media website must provide valuable information regarding internet marketing and mobile marketing for small business that are working on a tight budget. It must provide the highest level of service and strategies that will drive an ROI back to all Media Integration clients.
  2. The purpose of the website is to create an online audience of small businesses and entrepreneurs that are looking to understand how internet and mobile marketing can help their business grow. The members of the Media Integration audience can hire Media Integration to setup and create effective online marketing campaigns, or can read and digest all the information that is provided on the site and give it a go themselves.
  3. Responsibilities; Victor will be responsible in updating and maintenance of the site to keep all of the audience members informed with the latest trends, news and strategies that are discussed across the world wide web.
  4. How will the success be measured? Media Integration will run on the all-in-one software powered by adobe business catalyst.

Please keep in mind that every business is unique and the only way to really have a website that will perform at its optimal level is to talk to your audience. Ask them what they want and give it to them.

Well, that’s it. I hope you have found this article useful. If you would like to see more on topics like this just leave a comment below. Thanks for reading!

Victor Chuma

Victor Chuma

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