Today the latest buzzword is social media. This is not only true for young people but also the corporate honchos who are all geared up to make some serious business out of this medium. Simply put, social media does not only include social networking and online interaction with known people. It also refers to serious marketing, advertising as well as online PR and brand management campaigns.
Today the new age social media analytics provides a comprehensive new platform for evaluating interactive marketing by integrating, analyzing and enabling organizations to act on the social intelligenceattained by broadening their reach, maximizing retention, and generating greater revenue.
The Innovative Social Media Analytics Tools
Social media platforms such as blogs, messengers, Twitter, Stumbleupon and Facebook have increased in the recent past. The audience participation too increased along with it. Hence, today marketers need to think and strategies differently about the next generation analytics requirements keeping in mind the developments that have taken place in social networking and web 2.0
Eminent service providers of social media analytics tools have come up with innovative solutions that addressed most business challenges. They help in tracking and analyzing social media behavior and provide the users with updated information and instant feedback. Some of the features are as follows:-
* Offers trending views and drill-down features
* Provides insights that help users to make smarter operating decisions across huge amounts of social information
* Helps in revenue acquisition
* Allows users to attain quicker insights on the main influences on their K-Factor and viral campaigns
* Helps clients to realize the aspects that keep customers engaged, and learn about the levers that have a greater impact on revenue
Simply put, social media analytics solutions help the online users in effective brand monitoring and help users by offering predictive insights and useful data. Not only this, service providers of these solutions help users with engagement analytics tools that leads to user retention through proper engagement activities that is based on multiple set factors along with their own custom funnels. These tools allows the audience to understand how and why the engagement works and what is the best way to generate maximum revenues keeping people engaged online.
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