How to create a successful online profile (Part 3)

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Welcome back to the third and final part of this 3 part series regarding how to create a successful online profile. Before we get into it, lets review what we have looked at so far.

  1. In part 1 – We discussed how to pick a relevant username and why it is not recommend to invent a username. I also gave you a few tips to think about when deciding a username.
  2. In Part 2 – We discussed profile images. Profile images are your way of stamping the content you share on the social networks. Your profile image is your online identity and should showcase you in the best light possible.

Now in final part of this 3 part series we will be looking at constructing your bio/summary. Usually, social media sites allow you to enter a summary/ bio of your self to tell the world who you are. Your summary/bio can be done in a short 1 or 2 sentence description. Here is my strong recommendation for this …. DON’T SKIP THIS STEP! Many people that use social media sites will read your bio to determine if they are interested in hearing what you have to say. If your bio isn’t complete, this does not give your potential audience members confidence to give you chance, and will most likely skip over you channel for one of your competitors. So it pays to spend the time to write a brief but compelling bio. When you are writing your bio we suggest that you focus on the people with whom you are trying to connect. Think about it this way, if you read someones bio that mentioned high end hot tubs and you decided to participate with this business to later find out they sell fishing gear and the hot tub mention was something that person likes to do after a stressful day, this alone would place a really negative tone in your mind regarding that business right? Therefore, your bio should talk to your audience. It should give them confidence that they won’t be wasting their time when dealing with you. Your potential audience is interested in knowing your area of business expertise and what they can expect to gain from being connected with you. Of course, there is nothing wrong with placing some of your personality into the mix just make sure whatever it is you are placing into your bio will be relevant and interesting. Well that wraps up this 3 part series of how to create a successful online profile. I am very interested in hearing your thoughts regarding this 3 part series. Please leave your comments below and stay tuned for more great information from us at Media Integration.

Victor Chuma

Victor Chuma

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