In this articl
e we will be looking at Google Places and the benefits it offers for your business. Google Places is a free and easy way to list your business online. You don’t even need a website to take advantage of the benefits Google Places offers. In fact, some businesses use their Google Place listing as their primary website, we don’t recommend this but here is why a business would choose to do this. Google Places enables you to list all your company information in one place so you customers can find everything they need to know right way. You can list your business street address, phone number, hours of operation, contact information, website and much more. You can even add a social twist to your listing by enhancing it with photos and videos of your business and its activities. Google also adds a layer of interactivity that you can take advantage of. You can create offers and coupons that your customers can print out and bring into your business. You can host live updates and respond to customer reviews. You can even local geo-target your service area letting everyone know how far you business can reach. Google Places comes equipped with built in analytic right on the dashboard. This tool enables you to see what keywords are being used to find your product and or service. It shows you how many impressions, the number of times that your business listing has appeared in search results and actions, the number of clicks a user makes to interact with a listing, including requesting more information, viewing photos, or getting driving directions. This type of information is really helpful to use when you are optimizing your listing and/or your website. Let me summarize what we have discussed in this article. As you can see Google Places is a wonderful tool to use no matter what size of business you operate. Google places help customers find your address, hours of operation, even photos of your storefront or products. It is a free solution and you don’t even need a website of your own. You can make updates anytime and see the results of your effort from the built in analytic tool. What did you think of the article? Please leave your comments below.
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