The secret to having a forever swelling customer base

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Author: Mark Thomas

It’s a well known fact that good customer service will always bring about success. Keep your customers happy and they will keep you happy in return with their constant investments and renewed loyalty. Chasing after customers and winning them over is only half the victory, getting them to stay is definitely the tougher part. But it should not be this way, customer should be made to feel valued and it is for sure then that they will pledge their loyalty to the business.

The objective of good customer service is to keep bringing customers back. Keep customers so happy that they have nothing other than positive words to spread about a business. Most businessmen believe that they just do not know what they should do to keep their customers happy. They feel that their best efforts even do not bear fruit.

Businessmen cannot be blamed because in today’s intense competition it takes not only good customer support service but excellent services for businessmen to prove their worth to customers. If businessmen feel like they cannot do justice to their customers they need not worry as they can always hire contact centers to handle these services on their behalf.

There are a number of contact center solutions but reaching out to customers and building a strong bond with them is perhaps the most important. Sooner or later one has to realize that just acquiring customers through the efforts of the marketing team is not going to be enough.

A business only actually gains when one is able to hold on to their customers and keep adding to the customer base. If you’re a good salesperson you can sell anything to customers at once but if you are of immense help to a customer you will forever secure a place in their hearts.

Some of the ways in which contact centers provide good services to customers are as follows:

• They make sure they answer to phone at all times, reply to chats and send back responses via emails as well. Today contact center solutions are provided via not just one channel but multiple channels. People love to talk to live people and interact that is why it is vital that businessmen never leaving the answering part to an answering machine.

• It’s important to not promise customers what you cannot deliver them. To raise the expectations of customers and then let them down by not fulfilling demands is just not done. Reliability will always be the foundation on which relationships are built. If you don’t plan on keeping promises, it’s best not to make them in the first place.

• Communication isn’t only about talking so it’s important to listen to customers as well. It’s most annoying for a customer to suddenly discover that the prospect was not paying attention to them in the first place only. Whenever a customer is talking he must be shown that the agent or rep is listening by small appreciative comments being made in return. Being kind and courteous to customers at all times is mandatory.

• Customers have complaints which must always be resolved thoroughly. Statistics have shown that if complaints are resolved in favor of the customer it always causes the customer to stay back with the business.

• Helping you customers even in situations where there is no immediate profit is a major brownie point. Sometimes providing helpful information or a helpful service without charging any money is all that is needed to create an ever lasting good impression in the eyes of customers.

• And finally it’s always better to do a little something extra for customers. Giving an additional discount or an extra tip is more than enough to make customers choose a particular business over others.

If these steps are followed, customers are going to have no cause for complaint and will be flocking to a business always.

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About the Author

Mark Thomas has been associated with a leading contact center solutions provider for almost a decade now. He believes that excellent customer service is the glue that binds customers to a particular business.

Victor Chuma

Victor Chuma

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