Author: Liz Jones
When a business looks to get their name out in front of customers and into their market or industry, rarely do they take the time to investigate the benefits afforded from local internet marketing. While some businesses rely heavily on maintaining a local presence, others seem to shy away from the practice and therefore become convinced that better opportunities lie outside their immediate vicinity. However, there are plenty of benefits for businesses who adopt an aggressive local internet marketing strategy. Not only can it improve visibility, but it can also improve the company’s overall online presence. So, what are the benefits of local internet marketing initiatives and how can it better position a business both locally and internationally?
Most businesses are unaware of the importance of increasing their online presence and page rank with search engines like Google, Yahoo or Bing. Instead of adopting aggressive approaches to increase their page rank, they simply do nothing, never able to gain any traction online or garner any interest from web surfers to attract customers. They pay little attention to the load time on their website or how it is designed. There may be little information or text on it and what is there is poorly written with misspellings galore. Simply having a website is helpful, but for those who wish to be competitive, it is not enough.
A page rank is assigned by search engines in order to gauge the relevance and authority of a website. A high page rank means search engines will rank the website higher on relevant search results. It also means the content may be listed among the top 10 search results and would therefore be featured on the first page of search results, having a greater chance of reaching its audience. So, some may wonder how internet marketing can help increase a company’s page rank and readership. for small, local businesses, it is even more important to participate in local business internet marketing.
One of the most impactful ways to increase a company’s page rank is by securing links to other websites or blogs. More links mean more traffic. Local businesses and Chamber of Commerce websites or blogs are excellent sources for links. Having multiple links on websites will help improve the company’s overall page rank and drive more potential customers to its content. Online presence and page rank will grow with the likelihood that satisfied or interested clients will continue to come back for more.
When companies look at the benefits of maintaining an online marketing presence, they must always keep the big picture in mind. The internet connects everyone, everywhere around the world and even locally. Increasing a company’s online presence requires a global or local marketing plan.
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