In this article I will discuss why more small businesses are turning to email marketing than any other channel. Email marketing is a great tool to add to your marketing mix. Using email marketing you can enhance sales, generate repeat business, enable cross selling opportunities, create up selling opportunities and get valuable feedback from your clients and prospect which can help you build a stronger and more profitable business. So let’s get to it.
So question today is why are more small businesses turning to email marketing? 2 words Lead Generation.
Email marketing is one of the strongest strategies to use to gain more leads for your business. Think about it like this emails in an internet term are much the same as a telephone, practically everyone has one. For those of you who are on the fence about using email to market your business or don’t see the benefits, listed below are some compelling reasons to consider.
Email marketing builds leads
Email enables you to send your message to thousands of people at a click of a mouse. With this cost-effective, lighting fast method, you stay in constant communication with your entire database of clients, prospects, and leads while preserving and building long-lasting relationship which in turn will help increase your business overtime.
Email marketing enables you to break down you database into segments and categories such as demographics, location, industry, profession etc…
Each campaign you create can be directed to educate, promote, inform or entertain. Depending on your audience and what they find groovy. By having this ability of direct messaging to a target source you in turn will be building relationships based on loyalty, relevance and trust which will result in repeat sales and cross selling opportunities.
Call to Action Directing shoppers to your website or specific landing pages is where it begins. Using direct messaging as mentioned above you can funnel your database to landing pages which will then help grow your sales, while obtaining their updated email addresses and personal information
Measuring your results
Unlike many other forms of advertising such as television or radio, email marketing can be measured. Why is this important? When you can measure the effectiveness of your campaign you can determine your ROI. Think of it this way, if you are going to be spending thousands of dollars month after month to only break even is this really a wise investment? When I think about advertising I think about what channel (TV, Radio, Internet etc) will make me the most from my investment.
When you send out an email blast you will can see the results
- # of emails delivered/non-deliverable
- # of emails opened/unopened
- # of emails trashed
- # of open clicks
- # of opt-ins / opt-outs
- # of conversions – clicked through rates
As you can see, email marketing can be very beneficial to a small business. Email marketing gives you the ability to
- Enhance Sales
- Generate repeat sales
- Enable cross selling
- Create up selling opportunities
- Facilitate valuable feedback from prospects and clients
To wrap up the main points here to keep in mind are
- Email marketing helps you to make a personal connection with your audience
- You can nurture your relationships
- And over time you will build trust.
I hope this article has been helpful. I would love to hear your thoughts please leave me a message or comment below.